Techniques For Creating SEO Traffic RankingsTechniques For Creating SEO Traffic Rankings

“It depends” is a common reaction of a site optimization (SEO) professional to a question about traffic analysis and is a big reaction that upsets the tree. 

As any SEO knows, you can’t accurately predict how a change will affect your traffic because there are so many external variables that you have no influence on. Either way, you can give your supervisor a sense of approach to traffic when you consider and account for these external factors. 

How about we look at what we can and can’t control, some of the effects it can have on traffic, and how to predict traffic coming to your site. 

Reference 

The first step is to establish your benchmark by determining where your traffic is coming from and how much money you’re making. Make sure everyone uses the same information and evaluates it in the same way. Ideally, have a shared dashboard, so that anyone who needs it can view the numbers at any time. 

Time period 

Next, you need to look at the impact that inaccuracies have on your traffic numbers. Look at how your traffic has changed month-over-month over the past three to five years; there should be consistency in occasional travel from year to year. 

For example, for things that depend on the hot weather, what you offer can start from June to August, and then add it from November to March. Sales may peak at Christmas time and fall at other times of the year. Organize these types across the information period and eliminate anything, for example your numbers were low for one month in 2016 when a large part of the site was not installed during the site development. 

Action of the year 

Next, see how traffic to your site has changed year-over-year over the past two years. If your average growth is 5% per year, that is what you would expect to be the base growth. Look at your experience to know what has worked over the years and find out the impact they could have had, more than a bunch of moving icons. 

Now, you have to expect a figure based on annual and periodic movements. These are the numbers you should try to achieve unless you have a big project going on. 

Work is coming 

Obviously, no one can predict the future, but if you have work to do and need to do with them, you should keep that in mind when considering the road. Considering the previous works, you should think about how long it will take them to create traffic once the work is done and the development example should be like it. When adding upcoming jobs and traffic types, think about good conditions and common conditions. Both of these situations allow you to create a street number.

Obviously, these traffic numbers can in any case be followed by the suffix “it depends”, because there are various variables that you have no influence on and that can affect the number of those of course, such as changes in internal staff and financial impact. 

Another key thing about project traffic forecasting: If you have an idea of the projects that are being made into traffic, you will have a better idea of the projects that you will want to do later or fall in planning. There’s no point in repeating a terrible show. 

The search algorithm is updated 

Website search engines change their calculations as they work on optimizing the search engine. On the contrary, these developments can affect your traffic. Assuming you’re running afoul of their website’s policy, you might expect this to happen, but that’s rarely the case. Sometimes the crawlers change the way they retrieve information to improve the customer experience, which can affect how your page is displayed, loaded and functional. 

If the update of the web index affects the pages of your website, all you have to do is look at what has changed and check if there is a way to get back the traffic you lost. 

Competition changes 

Your competitors can change areas at any time and try to duplicate your SEO efforts by going for similar terms or creating comparisons. This can negatively affect your traffic. This is an important motivation that makes SEO unstoppable. You need to pay attention to your competitors, as well as your site and traffic, to identify gaps or changes in time. It is better to be proactive than reactive. 

An error or mistake 

Mistakes happen to all of us, promise. When quality assurance metrics are missing, changed during an update, or when an external device fails, traffic can eventually fail. This is another reason why it is important to carefully review all aspects of the site. 

Expect changes 

There will be an element of “it depends” when it comes to generating SEO traffic, guaranteed. However, creating a model and understanding recorded traffic patterns will give you an idea of what to expect and let you know when traffic levels drop.